Kartik Aaryan replaces Hrithik Roshan, will now endorse Emami Fair and Handsome!

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Bollywood actor Kartik Aaryan who is currently riding high on the success of his recently released film Sonu Ke Titu Ki Sweety has replaced Hrithik Roshan for a fairness cream endorsement.

If reports are to be believed, Kartik Aaryan has been signed as the brand ambassador for Emami Fair And Handsome. The actor will endorse their range of men’s products.

While talking about their new brand ambassador, Mohan Goenka, Director, Emami Ltd, said, “We are happy to be associated with one of the most promising and upcoming stars in Bollywood Kartik Aaryan.”

“We are confident this association will enable the brand to strengthen its relationship with the young audience. Kartik will be the face of Fair and Handsome Laser 12.” he added.

Before Kartik, actors like Shah Rukh Khan and Hrithik Roshan endorse the product.