China’s smart phone company Vivo on Monday announced Bollywood actor Aamir Khan as its new brand ambassador for India.
The 53-year old actor has replaced Ranveer Singh who was the face of the smartphone brand for the last two years. Singh and Vivo ended their association mutually in February.
“We are thrilled about the possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up for Vivo in India. He mirrors the values of versatility, perfection and innovation that we steadfastly follow at Vivo. This new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India,” said Kenny Zeng, chief marketing officer, Vivo India, in a statement.
The makers also posted the final teaser of his official unveiling as Vivo’s new brand ambassador. The caption reads, “He’s a man who always does more than what’s expected of him. Meet the new face of Vivo. Welcome to the family @aamir_khan. #MadeForMore #AamirWithVivo”
— Vivo India (@Vivo_India) March 19, 2018
— Vivo India (@Vivo_India) March 15, 2018
Aamir will soon be seen in a full-fledged marketing campaign around the upcoming products and a new TV commercial.
The announcement comes ahead of Vivo’s planned launch of the V9 smartphone on March 23 in India.
Industry sources told IANS that the latest device will be priced around Rs 25,000 and will feature a dual rear camera setup and a 24MP selfie camera.
Vivo V9 will come with iPhone X-like notch and primary camera setup and a “FullView” display, informed sources added.
Meanwhile on the work front, Aamir is currently shooting for his upcoming film Thugs Of Hindostan in Jodhpur. The film is slated to release this Diwali.