Oscar winning music director AR Rahman was announced as the official brand ambassador of the north eastern state of Sikkim.
Sikkim Chief Minister Pawan Chamling announced Rahman’s name at the inauguration of the state Red Panda Winter Carnival at Paljor Stadium in Gangtok on Monday.
“As Helen Keller rightly said – The best and most beautiful things in the world cannot be seen or even touched. I feel this was said for Sikkim and Sikkim only,” Rahman said in a statement.
“The beauty of Sikkim doesn’t only lie in its hills and valleys but in its feelings and culture as well. I am highly impressed by the State’s development and mesmerizing culture. I’m honored to be the face of this beautiful state,” he added.
“I feel privileged and honoured. Let’s travel this journey together,” Rahman said.
At the event, Sikkim Chief Minister Pawan Chamling felicitated Rahman and said they look forward to working in tandem with him “to take the state to higher levels and achievements”.
Ugen T. Gyatso, Sikkim’s Tourism Minister, is happy to have the Mozart of Madras on board to promote the state.
“Despite being the second smallest State in the country, we are growing at a rapid pace.
“We see a bigger and better future for Sikkim and with Rahman and his versatility and graceful nature, he lives up to the affectionate nickname of aIsai Puyal’ (Music storm) as he breezes in from the south to the Himalayas, resonating his mellifluous melodies to the world. There couldn’t have been a better fit,” Gyatso said.