The government has roped in Bollywood megastar Amitabh Bachchan to promote Goods and Services Tax (GST), which is set to be implemented from July 1.
The Central Board of Excise and Customs will be making the 74-year-old Bachchan brand ambassador for GST. A 40-second video featuring him has already been shot and is being circulated.
A video featuring the star has been shared on Twitter by the finance ministry and has started doing the rounds on social media already. “GST – An initiative to create a unified national market,” the finance ministry said in a tweet, attaching the video.
— Ministry of Finance (@FinMinIndia) June 19, 2017
In the video, Bachchan explains GST as a unifying force just like the three colours in the national flag. GST is an initiative to create ‘one nation, one tax, one market’, he says.
The megastar has been roped in just as the roll out of the biggest tax overhaul since independence entered its final phase. Ace badminton star PV Sindhu was previously the GST ambassador.